Software fights piracy

With cyberlockers prepared to store numerous hrs of audio and video files, tech firm Vobile has released vCloud9 like a tool to shut digital doorways on unlicensed material. The Film Assn. of America has tossed its support behind the program technology specific at file-hosting services that identifies and handles unauthorized content that's been submitted for their sites. "vCloud9 provides an important new tool for website operators offering legitimate cloud-based storage services to have the ability to uncover unauthorized content on the internet and ensure copyright compliance, therefore safeguarding the privileges of content proprietors and also the creative community," stated Kevin Suh, senior Vice president, content protection, Internet for that MPAA. With cyberlockers, nearly all unauthorized submissions are saved as compressed files to permit simpler file uploading and installing. Through such file compressions, however, it's frequently hard to discern what the actual submissions are and whether's it has been legitimately bought. When vCloud9 finds new content, it matches its to Vobile's VDNA Database, a registry of copyrighted audiovisual content. If your match is located, business rules based on this content owner are instantly triggered the guidelines vary from serving advertisements from the submitted content to getting rid of the fabric directly from the website. Vobile is really a Santa Clara, Calif.-based creator of multimedia content monitoring and protection technology that's utilized by the main galleries, TV systems, record labels and sports leagues. Contact Marc Graser at marc.graser@variety.com